A new survey reported on by Internet Retailer finds that 56% of companies can’t confidently demonstrate ROI for their online channel.  According to Brulant, the company that conducted the survey, “The online channel is growing 25% to 60% annually while other channels are maxing out at 7% growth...This alone is sufficient justification for not only investing in the online channel, but also for investing in the tools and expertise needed to effectively measure web ROI.”