There was a great posting recently by Zach McGeary over at Jupiter Research about how Amazon has been replacing their customer service numbers with a new click to call feature. He writes, "This move is strategic because it doesn't open the flood gates for inbound customer service phone calls, many of which are likely to be basic and informational in nature (e.g. billing, order status) and the solutions for which are already provided by their very robust account and order management functionality. Instead, this service delivery paradigm also allows Amazon to manage their own service levels more efficiently."