Don't you just love awards season?  We may have been overlooked by the Academy for next week's Oscars, but the good people at the Newspaper Association of America know how to recognize talent when they see it.

Last week, the association recognized the Palm Beach Post as a winner of their Digital Edge Award in the Best Ad Program category for their eStara-enabled "Talk to Seller" online classified and display ad service.  Here's how it works. 

Talk to Seller is the first implementation of click to call in online newspaper classifieds.  We were able to get a sneak peek at what INSIDE CLASSIFIED wrote about the service.