This is shaping up to be a big week for click to call.  First, we announced a partnership with BCE Elix to resell eStara's Click to Call services to its contact center customers.  And, in case you missed it, there's the impending Skype/Ebay announcement.  It appears as if Ebay is finally going to integrate click to call into its listings as a means to connect buyers and sellers.   And the reasons are obvious...click to call works for boosting sales, especially for complex and high-value transactions.

As one Ebay seller mentioned to Newsweek, "It's the sort of service that won't necessarily help you sell simple $10 items, but can really help with high-end, complicated sales."

This sentiment holds true across a variety of industries from online directories to financial services companies and internet retailers...there is nothing like the warmth and power of voice for helping to close a sale.  And it's possible to connect buyers and sellers in a variety of ways, not just through their PCs.