ClickZ also ran a piece from Jeanniey Mullen of OgilvyOne on e-mail's new wave.  In it, she writes, "Knowing you can create the wildest, craziest, most dynamic, and innovative communication stream and journey with your customer is pretty powerful. Being sure you'll be able to execute on that idea by leveraging technologies that do some of the craziest things you can ever think of is even better. And having fun rediscovering those technologies is a truly satisfying experience (even if you aren't the first to find it)."