Thinking Beyond the Click

John Federman writes a piece for the Media Post Performance Insider blog this week that looks at some of the advantages of incorporating call tracking in search and online marketing.

According to the story, thanks to call tracking, marketers, publishers and advertisers benefit from a new level of accountability in both online and offline campaigns:

For marketers, call tracking makes it possible to monitor campaign effectiveness and prove ROI to advertisers in real-time, while ensuring more qualified leads than other methods of contact.

For publishers, call tracking supplements online pay for performance programs with a new model that works online and offline - pay-per-call. Like pay per click, which charges advertisers for any click-throughs to a landing page or Web site, pay-per-call allows advertisers to pay on a “per-call” basis for every lead.

Call tracking helps advertisers make the most of their advertising spend by guaranteeing that calls lead to qualified leads. This is done by providing advertisers with information on every caller, such as name, address and phone number.

Posted on Thursday, October 11, 2007 at 02:40PM by

eStara in Pay Per Call, Call Tracking, Save & Send |

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

Post a New Comment

Enter your information below to add a new comment.

My response is on my own website »

Author:

Author Email (optional):

Author URL (optional):

Post:

↓ | ↑

Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>