Just in time for the holidays, one major retailer makes a number enhancements to its bilingual customer service offerings both online and in-store, and click to call is playing a part.  According to this release:

Based on customer feedback and market research, Best Buy learned they can improve the shopping experience of Hispanic customers this holiday season. "Customers have unique needs that we continuously strive to address," said Jeff Weness, Director of Hispanic Initiatives at Best Buy, "By making BestBuy.com bilingual and revising our store signage and staffing, we are taking another step toward fulfilling Hispanic customers needs."

BestBuy.com/espanol is a Spanish-language version of the English BestBuy.com site and offers bilingual content on more than 12,000 products, including service plans and gift cards. The new site allows Hispanic customers to browse, research, compare products, check out, and receive an order confirmation in their preferred language. The site provides customers an opportunity to click-to-call and be connected with a Spanish-speaking customer service representative who can assist them with site navigation and purchase decisions.