eMarketer post the results of a new survey that looks at how companies are targeting affluent shoppers online.  According to the study by Burst Media, "Nearly one-quarter of US adult Internet users earning $75,000 or more said they would spend more money during the 2007 holiday season than they did during the same period in 2006."

How are businesses looking to capture this influx of rich shoppers? Many are turning to click to call and call tracking to help deliver leads across channels.  Just yesterday, we announced a new partnership with Luxury Link to help them connect their hotel partners to affluent consumers over the phone.  As they find, these solutions are an excellent way to encourage more direct sales conversions, enhance the overall consumer experience and produce measurable results for clients.