This week, the Méribel Ad Festival announced the winners of its 6th annual advertising awards, and we're proud to say that an eStara-powered campaign (Sporting's Gamebox campaign) was among the winners for best cyber/viral marketing campaign. 

Here's a summary of the event and of the campaign from Alvaro Alves. 

Congratulations to Sporting and to the folks at DraftFCB who put together the creative for this campaign, which took Portugal by storm with more than 200,000 calls in two days and fans showing up the stadium in droves.