Jenny Craig Drives Sales in Unexpected Places
1to1 Magazine this month features a profile of Jenny Craig's use of eStara Click to Call. Below is an excerpt of the article:
When most people think of Jenny Craig, they probably think of spokeswomen Kirstie Alley and Valerie Bertinelli proclaiming their dramatic weight loss.
The national television and print advertising campaigns have been a success for the provider of weight loss programs. But there's another voice at work that the company attributes to its increased sales: the voice of customer service agents.
Victoria Kreutzkamp, director of call center operations and vendor management for Jenny Craig, credits the click-to-call feature on its Web site for part of the company's "huge" growth in sales.


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