Last week we pointed to a new report from Forrester that asked "Who will dominate local search?"  Also released last week was a report from another analyst that suggests why the Forrester question is so important...there's a lot of money in the local search game.  According to coverage from destinationCRM.com, "The local online advertising market is poised for rapid growth from its current $4.3 billion annual revenue due to heavy competition and new businesses entering the fray."