With ad:tech San Francisco just around the corner, we thought the timing of this New York Times piece by Stuart Elliot tied in well to what we were talking about yesterday...agencies are being tasked with being more creative, and more accountable. 

According to Elliot, yesterday at the management conference of the American Association of Advertising Agencies, "The creativity being celebrated by the speakers was not of the artsy, award-winning variety, but rather an accountable kind that is rooted in insights derived from hard data about customer shopping patterns."