Email Interaction
Following up on yesterday's interview on Email Marketing Innovation, we spotted this new Forrester report released this week that looks at some best and worst practices in email interaction. Here's a summary of the report, "Forrester applied its Email Interaction Review methodology to the email experiences at 16 firms — four of the largest credit card issuers, consumer electronics retailers, PC manufacturers, and wireless providers. Of the nine companies that actually responded to our emails, none passed...To improve email experiences, firms should follow a user-centric approach to designing email interactions."


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