« Insight into Insight Live | Main | Thought Leader Q&A: Jeanniey Mullen, OgilvyOne & Email Experience Council, on Email Marketing Innovation »

Email Interaction

Following up on yesterday's interview on Email Marketing Innovation, we spotted this new Forrester report released this week that looks at some best and worst practices in email interaction.  Here's a summary of the report, "Forrester applied its Email Interaction Review methodology to the email experiences at 16 firms — four of the largest credit card issuers, consumer electronics retailers, PC manufacturers, and wireless providers. Of the nine companies that actually responded to our emails, none passed...To improve email experiences, firms should follow a user-centric approach to designing email interactions."

Posted on Tuesday, April 24, 2007 at 11:54AM by Registered CommentereStara in | CommentsPost a Comment

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>