In sorting through the myriad of local search options, advertisers are becoming less concerned with where leads are coming from, and more focused on quality. As such, marketers and media companies are increasingly tasked with finding the best venues for their small business advertisers, and tracking results across channels and delivering maximum ROI.

With so much at stake, local search publishers are evaluating every option for lead generation for their advertisers to combat the risk of losing business to a growing list of local and national competitors.

Please join host John Federman, CEO of eStara, and industry thought leaders Matt Booth of the Kelsey Group and Robyn Rose of Idearc Media, for a free Webinar on August 16 at 1:00pm EST titled “Delivering Quality Leads to Platform Neutral Advertisers” to learn more about local search trends and best practices for delivering leads to local advertisers. Click here to register.