Over the past few years, eStara has strived to keep you informed on the multi-channel happenings in the market. We’ve covered issues from Web site abandonment during the credit card or mortgage application process to the overwhelming trend of researching and purchasing online.

We’ve looked at these trends within various industry angles, from the GenX versus millennial perspective…and one thing is clear: doing business online is here to stay, and solutions designed to maximize those initiatives have never been more necessary.

As many of you are aware, eStara was acquired in October 2006 by ATG (Art Technology Group). ATG is a leader in helping companies, across industries, to take their businesses online, and grow to the next level of success; eStara remains committed to optimizing e-commerce success by providing platform independent services that increase the relevance, effectiveness, and profitability of the online experience.

To continue bringing the strengths of ATG’s and eStara’s market insights together, beginning February 18, eStara MultiChannel Musings will find a new home within ATG’s eCommerce INSIGHTS blog, since the coverage areas are so complimentary. We invite you to join us at our new home http://www.ecommerceinsights.com/ where you can continue to see how the e-commerce market is evolving.