By now, you may think you know eStara pretty well, but we’re always adding new products and features to make sure companies get the most out of their interactions with customers. Today, we’re happy to announce the launch of our new Web site where we will be offering customers and prospects new resources and information about eStara’s solutions, and how they help businesses connect with consumers.

As always, we hope to serve as a valuable partner to businesses in meeting their goals to increase sales conversions and improve customer satisfaction. Our new site aims to show how eStara Click to Call, Click to Chat and Call Tracking can help achieve those goals. We’ve also added new features and capabilities you may not yet recognize, such as:

• Save & Send
• Form to Phone
• Site Survey
• Audio Clips

So please stop by today, let us know what you think, and start the conversation with eStara.

In sorting through the myriad of local search options, advertisers are becoming less concerned with where leads are coming from, and more focused on quality. As such, marketers and media companies are increasingly tasked with finding the best venues for their small business advertisers, and tracking results across channels and delivering maximum ROI.

With so much at stake, local search publishers are evaluating every option for lead generation for their advertisers to combat the risk of losing business to a growing list of local and national competitors.

Please join host John Federman, CEO of eStara, and industry thought leaders Matt Booth of the Kelsey Group and Robyn Rose of Idearc Media, for a free Webinar on August 16 at 1:00pm EST titled “Delivering Quality Leads to Platform Neutral Advertisers” to learn more about local search trends and best practices for delivering leads to local advertisers. Click here to register.

Are you an internet yellow pages or classified advertising publisher looking to give your listings a little kick? Why not enhance your ads by letting advertisers share a message with consumers? Check out our new Audio Clips feature.