Praise from the blogosphere about Amazon's click to call implementation in the U.K.  Here's the story:

"I needed to return some headphones i bought through Amazon.co.uk. You can track all of your orders, and see your account history online. When i went to find out where to call - since the headphones are outside the 30-day return period - after some searching i came across a "contact customer service" link. When you go to click on "call customer support", you type your number into a box, and THEY call you right back! Its brilliant, because all mobile phones (and land lines, for that matter) charge for outgoing calls but not incoming! So you don't have to waste your minutes calling customer service! Amazon.co.uk has renewed my faith that there IS such a thing as good English customer service."

Congratulations to TD Canada Trust which announced today that it will be recognized in September for three online banking awards by Global Finance Magazine.  The awards include:

    -   Best Consumer Internet Bank in Canada
    -   Best Corporate/Institutional Internet Bank in Canada
    -   Best Online Deposits Acquisition

 According to a release from the bank, "TD Canada Trust is committed to providing customers with the best in online products, services, features, and security. With the EasyWeb Security Guarantee, customers will receive 100% reimbursement in the unlikely event account losses occur resulting from unauthorized online banking activity. TD Canada Trust was the first among the major Canadian banks to offer an online security commitment. Two recent enhancements include a new feature called "Click to Talk," which makes it easy for online customers to reach a banking specialist right away, and Symantec Norton Confidence Online, a free anti-phishing tool that boosts security for customers."

For more than 20 years, Sage has provided a wide portfolio of accounting and financial management software solutions for small businesses.  Recently, the company's French division decided to offer visitors the opportunity to be connected for free and immediately to a Sage call center agent by deploying eStara's Click to Call solution on key areas of the Sage.fr site, including product information pages, contact forms and FAQs.

As a result, they've seen some pretty solid numbers in terms of increased sales conversions and reduced website abandonment.  To learn more, download their case study.

ZDNet profiles E-mail Experience Council co-founder Jeanniey Mullen, of OgilvyOne, who is confident that email is regaining its glory, in part because of the firms backing the council's mission "to enhance the image and celebrate the ROI value of email marketing through the proliferation of email and digital marketing best practices, trends and cutting edge technologies through the demonstration of applied success."  Here's the scoop.

AdRants writes about an eStara-powered Click to Call ad campaign that was used to promote the Opel Astra in Europe.  Unfortunately, we've had to limit access to our demo, but here's some more information on the campaign from Adverblog.  Pretty cool, huh?  The spot was produced by By The Way Advertising agency in Belgium.

The campaign could be considered a "success" as it's generated more than 300,000 calls from about 15 countries. 

Want to learn more?