Leading innovators in online retail have already recognized the impact of click to call in generating sales and improving contact center efficiency.  However, with marketing and IT budgets strapped, organizations are sometimes unable to prioritize these investments without first being able to demonstrate a measurable return on investment.  

For that reason, eStara has commissioned a third-party evaluation of the Total Economic Impact (TEI) of click to call in online retail.  The study, conducted by Forrester Consulting, offers a composite profile of Fortune 500 retailers currently leveraging eStara Click to Call and the benefits they’ve seen to date.

TEI systematically looks at the potential effects of technology investments across four dimensions:
• Cost — impact on IT.
• Benefits — impact on business.
• Flexibility — future options created by the investment.
• Risk — uncertainty.

Join John Federman, CEO, eStara and Sucharita Mulpuru, Senior Analyst, Forrester Research on November 14, 2007, at 11:00am ET for this free Webinar where they will share the results of this study.

Space is limited for this event, so be sure to register today!